BORJOMI x RUGBY

CAMPAIGN TYPE - 360
ROLE - CREATIVE DIRECTOR

The story begins with the tender notes of a young boy's dream, inspired by the legacy of rugby greatness. The music starts with an emotional melody, reflecting his hope and ambition. As the boy grows, the music intensifies, echoing his determination.When the scene shifts to the field, where the now-mature athlete joins a Georgian rugby team, the music transforms into a powerful anthem. This rousing battle cry embodies unity, strength, and the triumph of achieving a lifelong dream. The lyrics, centered on victory and togetherness, resonate with the team and fans, making this anthem a unifying force that will rally them together in years to come. As every Georgian is born to win.

We set out to create a powerful rugby anthem and a music video that captures the journey of a young, inspired boy driven by passion to become a legendary rugby player. The music starts with an emotional melody, reflecting his hope and ambition. As the boy grows, the music intensifies, echoing his determination. When the scene shifts to the field, where the now-mature athlete joins a Georgian rugby team, the music transforms into a powerful anthem. We found inspiration from the iconic Georgian sports musical pieces from the past. We decided to write a song in support of our rugby team that had their resemblance.The lyrics, centered on victory and togetherness, resonate with the team and fans, making this anthem a unifying force that will rally them together in years to come.

Creative Chairman: Levan Lepsveridze
Creative Director: Emily Koridze
Sr Copywriters: Keti Kipshidze, Ketevan Maghradze
Designers: Magda Janjalashvili, Giorgi Jinoridze
Motion Designer: Luka Shvelidze 
Account Director: Ekaterine Ebanoidze, Zizi Nasrashvili
Senior Account Manager: Mariam Simonishvili
Producer: Meli Bagdavadze
Reels creator: Gvantsa Gelovani, Tekla Khantadze
Production by ADHD Production
Director: Giorgi Shakaia
DP: Nika Kachibaia
Producer: Mariam Kavzharadze
Production Design : ADHD Production
Art Department:  Datuna Menteshashvili / Giorgi Ivelashvili
Gaffer: Shota Khijakadze
Light Department: Shota Dvalishvili

1st AC: Yakov Mironchev
Costume Designer: Teo Gagoshvili
MUA: Sofia Sebiskveradze
Music: Lasha Ramishvili (basho pond)
Vocals: Misho Eliava