DOMUS - EYES CLOSED


CAMPAIGN TYPE - 360
ROLE - CREATIVE DIRECTOR



Domus, founded in 2006, builds innovative construction projects. Our current project, Domus Trees, is a new residential complex that has a unique architectural concept. This building complex has perennial plants and green verandas.

The inspiration for the current project was the landscape of the square on Chavchavadze Avenue. The main goal was to create a place of peace in the middle of the city where you could feel closer to nature.  When you look at the building complex, it will remind you of a group of trees. The architectural composition consists of three buildings of different tones and heights. In interior design, you will find vertical elements of wood and other natural textures. There will be orangeries on each floor together, with large stained-glass windows. This way the building will harmoniously blend with the green exterior.


"I trust Domus blindfolded" - This is the message of this new ad. Here the main character descends blindfolded into the comfort and greenery of a Domus home that encapsulates everything she desires. Trust Fall is when a person attempts to fall back while believing someone they trust will catch them. It is a known expression of unwavering trust. We want to show the audience that they can blindly trust the brand. Domus's focus is to make its clients feel comfortable, to give them a chance to relax and only think of what they want. Their sole mission is to create a living space inspired by customers' desires, where every detail serves customers' needs.
Creative Chairman : Levan Lepsveridze
Chief Creative Officer: Anze Jereb
Creative Directors:Emily Koridze
Copywriter :Giorgi Menabde, Dachi Imedadze, Keti Kipshidze, Qetka Maghradze
Art Director: Maria Plotnikova
Account Directors:Zizi Nasrashvili, Ekaterine Ebanoidze
Sr. Account Manager :Salome Martiashvili
Director: Nikusha “Kukusha” Motsonelidze1st
AD: Margo Zubashvili
DP: Sandro Darakhvelidze
Focus Puller: Irakli Jghenti
Production Designer: Dato Chkoidze
Decorations: Kino Factory
Costume Designer: Tika Shengelia
Make-up Artist: Giga Bagration-Gogadze
Casting Manager: Lana Miminoshvili
Music: Lasha Ramishvili (Basho Pond)
Actress: Tekla Chijavadze