GEORGIA IN EUROPE

CAMPAIGN TYPE - SOC MEDIA
ROLE - CREATIVE DIRECTOR

The creative team’s biggest goal was to remind voters — especially in the lead-up to the elections — that the doors to Europe are still open, and while there’s still time, we have the power to choose.
That was the mission behind this film: to say loud and clear — “Europe is so close now, there’s no room for hopelessness.” We aimed to deliver all the essential messages, challenge common propaganda-fueled stereotypes, highlight the real benefits of EU membership, and push back against widespread political apathy.
To make the message relatable to all generations, we crafted a familiar and emotional family dialogue — between a hopeful, change-driven young adult and a weary father, disillusioned by daily life and doubtful that change is even possible.

To give the dialogue a more dynamic and memorable twist, we introduced a hip-hop element, transforming the script into a kind of rap battle. This approach added energy and accessibility, allowing us to avoid portraying a heavy, aggressive conflict between generations. Instead, it became engaging, rhythmic, and thought-provoking — a fresh way to show how optimism can challenge resignation.
In the end, we want every viewer to walk away from this film with a sense of hope, a belief in the importance of choosing Europe, and a clear reminder:It’s the people who must choose — so the country doesn’t suffer.

In the end, we want every viewer to walk away from this film with a sense of hope, a belief in the importance of choosing Europe, and a clear reminder:It’s the people who must choose — so the country doesn’t suffer.

Creative Chairman – Levan Lepsveridze
Creative Director – Emily Koridze
Sr Copywriters – Beka Adamashvili, Ketevan Maghradze
Art Director – Tatia Gugenishvili
Account Director – Ekaterine Ebanoidze, Zizi Nasrashvili
Senior account Manager – Nini Saralidze
Production Company: FIRE PRODUCTION
Director: Tevdore Gogoladze
DOP: Dimitri Dekanosidze
Executive Producer: Tamar Tvaradze
Producer: Mariam Zubashvili
Production Designer: Tekla Berdzenisvhili
Production Designer Assistants: Gvantsa Seturidze, Zaliko Kikodze
Costume Designer: Elene Kekelidze
1AD: Shota Meskhadze
Production Manager: Giorgi Mgeladze
Casting Director: Tina Khizanishvili
Casting Assistant: Nutsa Abashidze
Location Managers: Nikusha Lebanidze, Giorgi Surguladze
Set Manager: Valerian Urushadze
MU Artists: Naniko Sulakvelidze
Gaffer: Bidzina Chkhaidze
Focus Puller: Nodo Petriashvili
Editing and CG: David Chabashvili
Color Correction: Vigen Biba Varatnov