LIQUID MYTH - BORJOMI


CAMPAIGN TYPE - 360
ROLE - CREATIVE DIRECTOR


Featuring an impressive lineup of 125 video formats, over 200 photos, and an engaging webpage, we have successfully brought the rich Georgian culture and the Legend of Borjomi to life. Borjomi stands as a worldwide brand known for its revitalizing properties. Yet, the fact that Borjomi hails from the country of Georgia remains unfamiliar to many.

In this campaign, our goal was to inform people that their beloved Borjomi mineral water originates from Georgia and carries a legacy that dates back to 1890, contributing to a rich heritage and history.

Our decision was to narrate the Georgian legend while also showcasing our culture, dance, and song in a single video. This approach aimed to provide viewers with a comprehensive glimpse into the essence of Borjomi's homeland.
‍

BORJOMI
Live
Water
‍Georgian
Legend

To share the captivating Georgian legend across diverse markets, we devised a straightforward yet effective approach. Opting for a famous Georgian actor, we approached her to narrate the legend to her international peers.

To achieve this, we crafted a primary video featuring four different endings. This enabled our Georgian representative - Tina, to separately introduce the legend to audiences in Ukraine, Kazakhstan, Uzbekistan, Azerbaijan, and globally recognized influencers.

awards

Starring: Vincent Perez, Tinatin Dalakishvili
Brand: Borjomi
Agency: Leavingstone
Director: Dima Chkheidze
Creative Chairman: Levan Lepsveridze
Creative Director: Emily Koridze
Art Director: Bruce Lee
Sr. Copywriter: Keti Kipshidze
Copywriter: Qetka Magradze
DoP: Sandro Darakhvelidze
Production Design: Polina Rudchik
Choreographer: Muro Gagoshidze
VFX Company: Highway VFX
Audio Post: POSTRED
Sound Design: Paata Godziashvili
Music: Zviad Mgebry
Executive Producer: Meli Bagdavadze
Released: June 2023

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